We want the same things

Brand values must be real, authentic, and supported by fact because it drives an organisation and connects with what your audience is looking for. Let’s look at our four brand values, one by one.

As a brand value, INCLUSIVE addresses the need to provide a quality public service to the diverse needs of our community.

This brand value naturally applies internally.

It means that we:

  • Value the input of all.
  • Welcome the mix of bright-eyed, eager youngsters, and the insights and life experience of experienced officials.
  • Respect and honour different cultures, genders, and beliefs.

When you embrace inclusiveness and diversity internally, it creates an environment which influences and informs how you treat your community. The two can never be separated.

Brands are made where the two meet and merge as one.


West Coast District Municipality

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