The spotlight is firmly on the Weskus at the World Travel Market Africa 2026, where this remarkable region bordering Cape Town is captivating audiences from across the globe. Defined not by a single experience but by a seamless blend of contrasts, the Weskus offers something truly distinctive. Rugged Atlantic shorelines meet sunbaked plains, fertile valleys unfold beneath ancient mountains, and quiet fishing villages exist alongside vibrant farms and vineyards.
This is a region shaped as much by its people as by its landscapes. Generations of fishing communities continue to draw life from the ocean, while inland, wheat fields, citrus groves, and vineyards tell stories of both heritage and innovation. Visitors are welcomed with a grounded hospitality—authentic, unhurried, and deeply rooted in place.
A highlight of the Weskus showcase has been the activation of Oppiekaai, the beloved seafood restaurant from St Helena Bay. During the official opening of the West Coast regional stand, guests were treated to a tasting of their signature crayfish curry—an experience that drew significant attention from tourism enthusiasts and industry stakeholders alike.
James Vos, MMC for Economic Growth at the City of Cape Town, had the opportunity to experience the Weskus hospitality firsthand.
“This is a truly authentic region, and that authenticity shines through in the design and storytelling of the expo stand. With its five diverse regions, the West Coast offers something for every traveller—whether you are a foodie, an adventure enthusiast, or simply seeking leisure in wide open spaces. The Weskus has it all,” said Vos.
Also on display are award-winning regional wines, renowned olives from the Riebeek Valley, horse trails, sea sports, coastal safaris, and some of the finest accommodation offerings in the region.
The Weskus is more than a destination. Whether explored as a weekend escape or a longer journey, it offers space to breathe, reconnect, and rediscover what matters. And long after you’ve left, it stays with you—quietly, but unmistakably.
